RIGHT SIDE

Right Side law firm underwent a complete rebranding — from positioning to visual identity and website. The new brand definition, “Inventive legal intelligence,” captures a systematic, technological and creative approach.
//
The visual system plays on the metaphor of a digital assistant: a modular symbol echoes voice AI, while an orange accent adds confidence and modernity, setting the brand apart in a traditional legal landscape. The website continues this direction — clean, functional, focused on legal expertise and complemented by lifestyle portraits of the team. Merch expands the system, becoming a tool for both internal culture and external communication.
//
Key tasks: Brand Strategy, Visual Identity, Digital Design
Client / Agency: Right Side / B.Art

https://rightside.legal/