adidas

For adidas Terrex, a product shoot was developed and executed to capture the essence of the collection — clothing for everyone, always on the move. The heroes are city dwellers stepping into nature, caught in moments of freedom and anticipation of new adventures.
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The realization combined two directions: a lifestyle photoshoot in nature, where a road trip becomes more exciting than the destination, and a product shoot in a studio. Using the “built space” technique in a lighter form, panels with urban and natural textures — concrete, brick, grass, greenery, metal — created a layered backdrop merging city and wilderness.
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Key tasks: Idea Development, Photoshoot Production, Art Direction
Client / Agency: adidas Terrex