DELIVERY CLUB /YANDEX

Delivery Club together with Strelka launched an outdoor campaign to highlight the conflicts between cyclists, drivers and pedestrians in the city. Drivers often park on bike lanes, pedestrians walk on them, and cyclists themselves sometimes break the rules — creating tension on the roads.
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The series of posters reminded all three groups that a cyclist is also a driver, with equal rights and responsibilities. The message was simple: by following both traffic and ethical rules, everyone can share urban space with less conflict and more respect.
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Key tasks: Idea Development, Art Direction
Client / Agency: Delivery Club & Strelka / TBWA/Moscow