COOL COLA

For CoolCola, Ochakovo launched a New Year campaign under the tagline “Turn on the Holiday.” In the spot, opening a can of CoolCola lights up festive garlands, while friends and couples gather to celebrate together. The drink is positioned as an essential attribute of the season — taking the symbolic place once held by Coca-Cola and Pepsi — just like lights on a tree or sparklers in hand.
//
Key tasks: Generating idea, Production Brief, Art Direction Client / Agency: Ochakovo / TBWA/Moscow